Jennifer Garvis-Elliott | former director of Marketing at X-Rite/Pantone
We follow a different business model to traditional marketing communications agencies – more like the business model practiced by doctors, architects and lawyers. Just like architects don't stop designing buildings, doctors don't stop treating patients, we have never stopped practicing PR and marketing.
While most successful agencies were started by gifted and talented marketing execs, they soon become distracted and bogged down by the stresses and strains of running and growing a company and employing people.
Because we never wanted to grow our businesses, preferring instead to work with a small number of clients at a time, we remain entirely focused on the task of day-to-day marketing communications and act as a flexible extension of our clients' marketing teams.