Andrew Elvish | VP Marketing at Genetec
With Highrez, who you see is who you get. If you decide to make us a part of your extended team, you will be working with Veronique and Doug, not a team of junior account execs whom you've never met before.
Moreover, unlike the traditional PR agencies who typically outsource to a copywriter any type of writing that is not a standard press release, we are really quite different: we don’t get baffled by technology and love to produce content that people want and need. We are firm believers that content led marketing is absolutely key in our industry. Customers need educational, interesting, well written material that is devoid of corporate fluff and jargon; magazines are short staffed and love for manufacturers to produce quality content that they can easily repurposed for their readers. So when it comes to writing: we do it ourselves. This also means that we quickly become familiar enough with our clients' products and key technology trends to have meaningful conversations with journalists and identify coverage opportunities and angles that challenge readers' minds.